The new division will create engagement opportunities for brands and publishers to reach out to a vast majority of eSports fans who do not watch TV. As per global data measurement agency Nielsen, gaming in India has grown by 24% in June versus pre lockdown period. TCM already holds exclusive ground rights across various cricket stadiums in India and globally.
- ‘Enchanting baritone’: Amitabh Bachchan is the new voice of Amazon’s Alexa
- YouTube Shorts: Five things to know about Google’s short-form video service