ShopG to expand to over 300 cities in India by 2025, onboard more partners

Social commerce company ShopG is scaling up its presence to over 300 cities in the country and onboarding more partners as it looks to tap into the multi-billion dollar opportunity in the segment. ShopG was founded in 2019 by Ankur Arora, Abhishek Mishra, Pranay Suwalka and Yogesh Nehra, and is backed by investors including Orios Venture Partners and RPSG Ventures. The company currently has 1,000 “community leaders” (local micro-entrepreneurs). “ShopG plans to acquire a consumer base of 40 million served by 5 lakh community leaders by 2025. The company’s vision is to address the unfulfilled aspirations of customers and thereby, build a GMV of Rs 4,000 crore as ShopG expands to 300-plus cities across India,” ShopG co-founder Ankur Arora said. The expansion will primarily focus on tier III and IV locations across states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Maharashtra and Madhya Pradesh. These include Mandya, Shimoga, Tiruppur, Salem, Tirunelveli, Kollam, Parbhani, …

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